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April 8, 2024

The Power of Art – Healing & Hope Through Las Meninas

Bradenton, Fla., April 1, 2024 — The Florida Cancer Specialists (FCS) Foundation is thrilled to announce “The Power of Art – Healing & Hope Through Las Meninas,” a unique fundraising event celebrating the healing influence of the arts! The evening will feature a live auction of original ‘Las Meninas’ statues that are fashioned after the ‘Ladies in Waiting’ figures depicted in the iconic 1656 painting by Diego Velázquez. The art auction and reception will be held at 7:00 PM on April 20, 2024 at the Dr. Phillips Center for the Performing Arts in Orlando, Florida.  Supporters can also go to FCSF.org/events/lasmeninas2024 to preview the sculptures and place an online bid.  Online bidding closes at 7:00PM April 20, 2024 at the start of the event.

Professional artists from across Florida contributed their talent and countless hours to design, create and paint three-foot-high sculptures in various Florida Cancer Specialists & Research Institute (FCS) clinics across the state. They also led the artistic endeavors of hundreds of cancer patients, their families, physicians, staff, and volunteers, who collaborated closely with these professionals to create and paint the inspiring Meninas statues. The sculpture project was spearheaded by FCS Foundation Board Co-Chair Raul Storey, MD, a medical oncologist at the Vero Beach office of Florida Cancer Specialists. Dr. Storey is also the Co-Director of the Arts in Medicine pilot program at Florida Cancer Specialists, which provides arts activities to cancer patients during their treatment to uplift spirits and enhance healing.

“There are so many organizations and people who deserve the credit for the success of this first-of-its-kind event to benefit cancer patients and their families,” said Dr. Storey. “We are truly grateful to the University of Central Florida, Consul of Spain Jaime Lacadena and Macarena Lopez-Roberts, as well as Francisco Fernandez-Rubiera Honorary Consul of Spain (Orlando, FL), Rebeca Calvet from Club eXpats and my personal mentor, Dr. Jill Sonke, who is Research Director, Center for Arts in Medicine at the University of Florida (UF).”

Event Chair Lucio Gordan, MD, who is President and Managing Physician of Florida Cancer Specialists & Research Institute (FCS), added, “It’s an honor to chair this very special event. As an oncologist, I am delighted to see the expanding integration of the arts in medicine, especially since numerous studies have shown that art therapy has a positive effect on the quality of life and symptoms in cancer patients. Art-based programs can help reduce anxiety and create an environment that promotes physical and psychological healing.”

“Power of Art” marks the national debut of the Las Meninas Sculpture Project in the United States. Spanish artist and sculptor Antonio Azzato was inspired by the iconic Velázquez masterpiece and created larger than life-size statues that have been displayed on the streets of Madrid every fall since 2018. The statues are painted by various Spanish artists and celebrities and used to raise money for different charities. To continue the successful and positive spirit of the Las Meninas project in Madrid, Florida Cancer Specialists & Research Institute (FCS) and Healing Arts in Medicine brought Antonio Azzato’s vision to the United States for the first time.

Lynn Rasys, Executive Director of the FCS Foundation, said, “One of the highlights of the evening is the live collaborative painting experience, led by Natalia Thomaz, a multidisciplinary synesthete artist and art therapy practitioner. Every guest is invited to participate by lending their imaginative ideas and talents to create a new Menina statue. Named ‘Menina Radiant,’ this very special art work will be sold to the highest bidder in the finale of the live auction on April 20th.”

A limited number of tickets are available for “The Power of Art – Healing & Hope Through Las Meninas.” Tickets are $150 per person and may be purchased at FCSF.org/events/lasmeninas2024.

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About Florida Cancer Specialists Foundation
The Florida Cancer Specialists (FCS) Foundation provides financial support to qualified adult cancer patients in the state of Florida for expenses such as rent or mortgage, car payments and utility bills. By giving patients peace of mind in knowing that their bills are being paid while they are undergoing treatment, the FCS Foundation allows them to concentrate on what really matters – fighting cancer.

Due to the generosity of the Florida Cancer Specialists physicians in covering all overhead expenses for the Foundation, 100% of donations received go directly toward paying the essential non-medical living expenses of an adult battling cancer. The Foundation is a 501(3)(c) nonprofit organization located at 5985 Silver Falls Run, Suite 210, Bradenton, Florida 34211. Learn more about the FCS Foundation at: FCSF.org or call (941) 677.7181.

For More Information, Contact:
Lynn Rasys, Executive Director
Florida Cancer Specialists Foundation
LRasys@FLCancer.com
(941) 677.7184

For More Information, Contact:
Michelle Robey, Vice President of Marketing & Communications
Florida Cancer Specialists & Research Institute
Michelle.Robey@FLCancer.com
(813) 767.9398

SPECIAL FUNDS

The Florida Cancer Specialists Foundation is a 501(c)3 nonprofit organization as designated by the IRS. The Foundation’s EIN number is 20-4616813. The Foundation is also registered in the State of Florida, Registration No. CH24320. A copy of the official State registration and financial information may be obtained from the Division of Consumer Services by calling 800-435-7352 within the State of Florida. Registration does not imply endorsement, approval, or recommendation by the State.

Double Your Donation

You could double or triple your annual gift to Florida Cancer Specialists Foundation if you or your spouse works for or has retired from a company with a matching gift program. Complete a matching gift form from your human resources office and send it in with your gift.

Find Out if Your Company Matches Donations

In Memory/Honor Of

One touching way to show support is through giving in honor or memory of a loved one. If you’ve lost someone to cancer or want to honor someone currently engaged in their brave fight, a contribution in their name can be a powerful way to recognize their journey in a meaningful way. Your donations can represent personal messages of love, support, and resilience, and will directly help those currently navigating the ups and downs of their own cancer journeys.

Donate in Memory or Honor of a Loved One

Monthly Recurring Donations

Your generous donations make a real difference, and we’ve made it even easier to support our cause with our monthly recurring giving program. Consistent financial support allows us to plan better and provide uninterrupted assistance to those we serve. Your sustained commitment can help a vulnerable individual in the most crucial time of their life. Remember, even small donations can make a massive impact!

Make a Monthy Recurring Donation

Contacte a FCSF

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After Your Event

Don’t Forget to Thank Everyone for Their Support

 

  • Thank your sponsors, committee members and other special supporters immediately after the event. A hand-written note, phone call or personal email will be greatly appreciated and will encourage supporters to come back next time!

  • Post ‘Thank You’ messages and photos on social media.

  • Mail a check to:
    Florida Cancer Specialists Foundation
    5985 Silver Falls Run, Suite 210
    Bradenton, FL 34211

  • Once we receive your donation, an acknowledgement letter will be sent to you for tax purposes.

 

Thank you for hosting a successful event that helps cancer patients in need!

Use Various Media to Maximize Publicity for Your Event

These publicity tips and tools will help increase exposure for your event through various media, at very little cost. (Media outlets could include local radio, TV and newspapers, community calendars, social media, such as Facebook, Instagram, etc.).

Create a Timeline to Maximize Publicity

A realistic timeline is important in planning a publicity strategy for your event. Keep this timeline in mind as you put together a publicity plan:

3-4 months before the event:
Identify your target audience based on demographics, interests, and location; develop a targeted media list.

4-6 weeks before the event:
Distribute media materials (i.e., media alert, listing on a community calendar, Facebook posts, Instagram, etc.). Be creative in developing the media materials – what makes your fundraiser different? Media outlets receive hundreds of requests to publicize non-profit events; they can’t publicize everyone – so make sure that YOUR EVENT is so special, different and appealing that it will be hard for the media outlet to resist!

2 weeks before the event:
Make follow-up calls and send e-mails to local media who received the information. Re-send information if they have not received it.

1-2 days before the event:
Email and/or fax a media alert with the basic information about your event (who, what, when, where and why) to the TV news assignment desks and photo desks at the daily or weekly newspapers.

Take Lots of Photos

Photos are a great way to document your event, whether for publicity or simply to share with family and friends. Here are some tips on capturing special moments at your fundraiser:
  • Write out a targeted shot list in advance to make sure you get photos of everything and everyone
  • Take candid and close-up shots that capture the different aspects of your fundraiser
  • Capture images of your sponsors
  • Include three to four people in a photo for the best publicity shot
  • If taking photos on your phone, turn your phone in the horizontal position
  • Send photos to Florida Cancer Specialists Foundation for approved use on social media and website (Please make sure you have permission from the individuals in the photo and include their names)

Ideas for Your Fundraiser Event

The following are just a few ideas for your community fundraiser.  We suggest thinking of something you enjoy doing (e.g., book club, cooking, golf, tennis, bingo, music) and working to add a fundraising component into that. This way, you are not starting from scratch and, in addition to giving back to a great cause, you are doing something you love!

FACEBOOK
You can easily raise money on your Facebook page by clicking on “Raise Money” on your post, including a special message of inspiration or in celebration of your birthday or notable anniversary.

BIRTHDAY/ANNIVERSARY PARTY
Do you have an upcoming birthday, anniversary, shower, or bar/bat mitzvah? Consider contributing to FCS Foundation, in lieu of personal gifts – and ask your friends and family to do the same. This is a great way to get the kids involved!

COCKTAIL PARTY
Throw a cocktail party in your home or at a local restaurant or bar. Many venues provide great deals for non-profit events. For example, ask your friends to donate $50 per person to attend — if you spend no more than $20 per person on the food, you will have a good amount left over after expenses to donate. Include a chance drawing or auction to increase revenue.

GARAGE SALE
Ask friends and neighbors to clean out their basement or garage for a good cause. Organize a garage sale, and you’ll clean out your house while supporting cancer patients in need in our community at the same time!

GOLF OUTING OR TOURNAMENT
Whether planning a small golf outing with friends and family or a larger tournament for your business, think about making every stroke really count by partnering with us to give back to the patients at FCS Foundation!

INDEPENDENT BUSINESS GIVES BACK
Are you a local independent business owner, restaurant or retail owner who is looking to align with a great cause? Whether donating a percentage of proceeds for a day, or a week, or simply collecting an ‘extra tip’ for the FCS Foundation, you can make a difference while you work.

SCHOOL FUNDRAISER
Kids love to help!  Have fun with your students teaching them about the meaning of philanthropy, with anything from a read-a-thon to a bake sale. Be creative! We’d love to hear about your school fundraiser ideas and stories.

SELL, SELL, SELL!
Many marketing/promotional item companies offer a lot of discounted items. Create T-shirts, bracelets, key chains, etc., and sell them at a price more than your cost to create revenue.

TRIVIA NIGHT
This is a fun way to raise funds while increasing awareness about pediatric illnesses. Host your trivia night at a restaurant or other local establishment and invite between 10 and 50 of your friends and family.

PURSE BINGO
Hold a bingo night and charge people to play ($20 for 4 cards, $40 for 8 cards, etc.) Instead of cash prizes, the prizes are designer or vintage purses that have been donated. One of the trendiest and easiest events to organize!

Getting Started

Deciding to host a community fundraiser for the FCS Foundation is a huge accomplishment in itself — thank you!


Here are 10 steps to help you get started:

1. Form a planning committee. Bring together a group of enthusiastic, dedicated people, who share a passion and interest in raising money for cancer patients and their families. This will increase the probability of a successful event.

2. Brainstorm. Members of your planning committee can brainstorm ideas for your fundraiser. Let your imagination guide you — and be sure to consider the special talents of committee members and their contacts in the community! The more people who participate in the planning phase, the more committed they’ll be later.

3. Choose the “right” event. The type of event you choose should fit the size, interests, talents, goals, and time availability of your planning committee.

4. Identify your target audience. Consider who is most likely to attend and support the type of event you have selected. Will the event appeal to everyone? families? adults only?

5. Develop a budget. Try to identify all the expenses involved with your event (invitations, postage, rental space, signage, food and catering, promotional materials, website, advertising, etc.) Then think about possible sources of funds, including people and companies you know that may be able to donate products (food, equipment) or services (graphic design, printing, photography) to reduce your costs. This will help keep your costs down, which is something everyone will appreciate.

6. Develop an event timeline. A timeline is important in planning a publicity strategy for your event. Work backwards from the event date – publicity should start four to six weeks prior to the event.

7. Schedule the event. Select a time that is appropriate and convenient for those who will be attending. Be sure to check local community calendars for conflicting events.

8. Open a bank account. You may find that you will need to establish a bank account to accommodate incoming revenue and expenses. This can be done by visiting a local bank and creating a business account under your event’s name.

9. Collect all funds. We ask that all event proceeds designated for the FCS Foundation be forwarded to the Foundation within 30 days following the conclusion of your event.

10. Say thank you! Sending thank-you letters, notes, or e-mails to everyone who participated in or supported your event shows your appreciation and reinforces their goodwill about the Florida Cancer Specialists Foundation.
Miguel